85 Automotive Logotypes
29 Sep
What’s this first thing you notice about your car? Is it the leather interior? Or maybe it’s the shiny alloy wheels? One design aspect which is overlooked completely is the logotype. Each car model is unique and the lettering used to market the product to the consumer reflects this, displaying the personality of the car. Whilst some manufacturers employ a custom designed font for each new model, others prefer to keep them in line with the whole product range, in effect creating a bespoke font family. Next time your sat in traffic take a look to see if you can notice any of the following 85 Automotive Logotypes that we have featured below:
Maybe you’re wondering why we haven’t featured the likes of Mercedes, BMW, Ferrari or Lamborghini? Well, during our research we found that the more lucrative and expensive vehicles mades by car manufacturers such as those just mentioned, do not feature stylised typography and in most cases have shorter model names. For example, the Audi have the TT, BMW manufacturer the Z3, and Mercedes have the C-Class. Is this a coincidence that such luxurious vehicles have been branded in such a way?
Nice post. Even though most people probably have seen these logos, but it’s cool to see them all in a collection together. It’s interesting to see how each car maker brands their separate models.
Cool idea for an article, Gareth! Interesting approach with the wordmark style. An to give my thought on branding, those companies you’ve mentioned always pushed their mother brand in the first plan (Ferrari, Audi, Mercedes, BMW) and maybe that was something that made them even stronger! On the other hand, no one even uses a bit long ‘Lamborghini’ when talking about Gallardo or Reventon, maybe just a ‘Lambo’ part, so this is just the matter of the different marketing strategy. To add at the end, IMO, new E-Class is the best designed car in it’s niche, haven’t seen such a balance for a long time…
This is a good and beneficial post! Top notch!
Great post, Gareth. Nice to see the layout of the sub brands in the various family trees.
Great post Gareth, thanks.
Thanks for sharing!