An electronic dance music event in Los Angeles. The event promoter wanted a sleek, modern type of logo that could communicate the uplifting nature of the House music being played at the event. The custom sans serif typeface was built around the VA combo, and the middle arms of the Es have been replaced with arrowheads. A simple, yet effective wordmark. Unused proposal. To be featured in the upcoming book, 'I Heart Logos: Season 1.'