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Feel The Power
26 Nov

Description: Next Logo

Hej. I'm Mads Burcharth. I'm a 22 year old danish Graphic Designer working at the creative design firm STUPID. Graduated in april 2008 from SDE College, Center of Visual Communications with a major in Digital Media.





HOW DID YOU GET INTO WORLD OF LOGO DESIGN?

Well, I've always been fascinated by logo design. I actually already bought my first logo inspiration book by the age of 14 instead of the math book I needed in school. That was way more interesting. After that I slowly began to develop myself and here I am today and still learning everyday.





HOW IMPORTANT IS A LOGO?

It's essential. Rather than making a super long and tortuous explanation, let's take a pretty simple and rough(and I mean rough) example. You're shopping and the home front has ordered us to bring home some organic sun lotion. You're now standing in front of two white ordinary bottles - the first bottle doesn't have a logo, but just rainbow-colored text saying sun lotion while the second one has a green-ish logo which depicts a sun formed out of leaves with some handmade suitable type beneath saying organic sun lotion. Yeah, I might have exadurated a little, but seriously which one would you go with?





WHAT MAKES A GREAT LOGO?

When it conveys the true meaning of the product or business.





YOUR FAVOURITE LOGO MADE BY YOU

I don't think I've made that one yet, but if I have to point one out it must be the wake cup identity.





YOUR FAVOURITE LOGO MADE BY OTHER DESIGNER

God that's hard! Maybe the "Families" logo designed back in 1980 by Herb Lubalin. Pure class I tell you.



CHEAP LOGOS: YES OR NO? WHY?

No. Quality costs - that's how it works in real life too.





WHERE DO YOU USUALLY SEEK INSPIRATION?

I have a bunch of awesome books laying around at home and at the studio. Besides that, I now and then love to surf around the net with a cup of joe in my hand.





www.mabu.dk



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