This logo was completed for a Seofriendly Solutions, a search engine optimization (SEO) company located in Cracow, Poland. We decided to replace its old logo with a new, professionally prepared one. The motif of a rising diagram has been first introduced in the original sign and the client wished to include it in the new logo. We have added a magnifying glass to suggest company`s branch of business more clearly. It is probably a bit of an overused symbol, but with some proper and creative handling it can still be a nice base sign with all of its desirable connotations. I am convinced that this logo satisfies all of company`s needs in an elegant way and should be of great help in separating it from the rest of the pack.