Designer Name: James Waldner

Designer's portfolio: http://www.golumo.com





Description of Logo: Lumo is my personal brand. The mark features two 'L's with three rings representing web, print, and brand services. As a target-like mark, it represents focus or targeting a concept or idea. The name Lumo comes from illuminate and I also wanted to mark to reflect a luminous element which is why I went with an orange glow-like mark.

I wanted to avoid cliches like light bulbs etc. often associated with creativity or ideas.