D.C. area cleaning and restoration service, specializing in carpets and upholstery. To compete with nationally-recognized industry veterans, solid brand recognition through the depiction of strength and dependability is crucial. These characteristics culminate in a bold mark inspired by aesthetics of wartime propaganda artwork, Art Deco, and Bauhaus design. The determined character and visceral imagery conjured by the name hint at militaristic strength without being literal, resulting in a unique mark amongst the competition. To be featured in the upcoming books, 'Letterhead + Logo Design 12,' and 'I Heart Logos: Season 1.'